Final Music Video

Digipak research








Before creating the digipack for Nikes On My Feet I decided to partake some market research of artists in the same genre as C.DOT so we can gain some inspiration in the creation of our digipack. Below is a Mac Miller album from 2013, he is very much the closest big star to what we are comparing C.DOT to so it is very important to gain ideas from him. He is very much his own artist and is very different in the hip-hop industry. He comes across as very hipster rapper, also being white in this genre can be a challenge to be a breakthrough so he has to make sure he is noticed from the crowd for being a unique artist as you can see from his digipack below. The cover is mainly a very vibrant red with Mac Miller naked sitting by a desk. This does not relate to anything in the album but that is the whole idea of how he portrays himself being a unique white rapper is what we are aiming with to do in C.DOT's digipack.




The second digipack we have researched a Eminem album from 2000. This is a much different album compared to Mac Miller, how they may both appear as very alike artists they are completely different. Eminem is a more of a dark approach to music as you can see from the album below. Most of his music is about his dark past which is shown in the darkness of the black and white colour below. It shows how his life has changed and this album was a big part in his career. These are both very different albums in contrast to each other how they appear the same but are very different in themselves. Although C.DOT song does not fit in with the album below this is a very good example of how the artists digipack is related to his songs on the album.