Final Music Video

Final music video

Final Digipak



Production Diary

Tuesday 22nd September

Today in our class we got put into two different groups. I am working in a group with Connor and Jack and today we pitched our three individual ideas to eachother and reflected on them to eachother and once we decided what our song was we created a presentation for our Music video song. We picked a song straight away at which we then started to think of various ideas for our music Video.



Thursday 22nd September

Today we presented our two film Pitch ideas to our fellow peer Group and our teacher. As our song choice included a video we played the song and turned the screen off so that our fellow peers and teacher was not persuaded or made their feedback based on Mac Miller's Official Music Video. We felt this method was very effective and the feedback is seen below. As we have already picked our song as we felt as though this was the best one we only pitched one idea to our class and wanted to receive feedback about this particular song Mac Miller - Nikes on My feet.


First of all we played our song, the feedback shown below is from our peers and teacher just Listening to the song with lyrics on the screen -

James -  He thought that our music video would be a performance and concept based Music video. He then said that he would set it in a big city such as London and in an urban area because of the rap style. Although he said that a main concern is the editing as it is a fast paced song.

Issak - On the Other Hand, Issak thinks that the song would suit a narrative based Music video of a lead performer in a daily life situation walking down the street with nike shoes on. He said that the music video was quite a  lavish/relaxing song.

Libby -  She thought that our music Video would be Performance based after listen to the song.

Alicia -  She immediately thought of the Stereotypical Rap song at which would involve drugs and alcohol. She also thinks that this could be a narrative based with cuts of performance in the music video.
Miss Field -  Our lip syncing needs to be very good as there are a lot of lyrics at which are of fast pace, this therefore could be make or break in that sense. She also told us to think about who our target audience is and how we want to advertise it to them. She thinks that it is rather interesting and that Connor needs to pull off rapper as he is the lead performer.

From this feedback we realised that we need to decide where we are going to set our music video in the sense of the majority of the shots whether it will be in a particular place or in a variety of different locations.
Our fellow Peers listening to our song giving us feedback

Friday 25th September

Today as a group we divided our jobs at which Connor was researching various other Hip-Hop artists for us to help us with researching different effects which we may help us with our own Digipak. By researching other artists it will give us an insight into what the market is like such as what thinks people include, Is there any specific Colours. Jack is researching about website creation in our particular genre which is hip hop and he is getting used to the website WIX. Today I am creating our timetable for when our group is available to have meetings and share any ideas.  



Monday 28th September

Today as a group we filmed Connor singing the first minute of the verse of our song, in the green screen room. This was practising the editing of Connor lip syncing with our song. We decided to not sing the chorus as we feel that this was a relatively easy chorus and we are mainly have this section filled with little lip syncing involved. Although we could of let Connor do it by himself we decided that for the real thing we would all be needed and therefore we worked as a team to get this done more quickly and effectively. After we did this in the lesson we continued to work on the Digipak and Website.

Tuesday 29th September

Today we has to refilm our lip syncing task as we realised that we could have made it better as it did not always fit the lyrics. Connor then started to editing the lip syncing task whilst I wrote a Letter to the record label so that we could use to song to create our Music Video. Jack then started creating the Twitter and Facebook accounts for our Artist at which in our Group discussion we decided that we would name our Connor, who is our artist C.DOT, This took some discussion as we tried to think of a variety of other names however we went with our first choice. This was something at which we all agreed that we felt the name linked well with our genre.

Thursday 1st October

Today we took some costume photos of Connor at which he may wear whilst filming being C.DOT. Then Connor as the main editor of the group created a Steal O Matic at which helps him and develops his skills of editing. This can allow help us with out Music Video to plan some shots. Jack finished creating the social media accounts at which he is gaining followers and posting on a constant basis. I started researching other similar genre artists at which our genre is hip hop.

Monday 5th October

Today we all individually started to edit our Robbie Williams music video remake of Let me Entertain you. This was interesting to see a wide range of all of our editing skills as everybody sees things in different ways. Although Connor is the main Editor it is good to see that we all can help and contribute ideas. We also reflected as a group the feedback we recieved from Jake and Pete about our ideas and what we could do with our music video. This can be seen on all our blogs. We felt as though this was really helpful to hear from the head media examiner and Jake who has been influential in editing many successful music videos.

Tuesday 6th October

Today in our group discussion we decided the locations that we will be filming and then we decided that we are going to start filming next Tuesday in London. We have also planned for other dates where we are free to film, this can be found on the Shooting schedule at which we have started to work on. We also planned the props which we need in each location we film in so that we do not forget anything which we may need. Connor started to create a Parralex with the photoshoot photo we used to see whether this could work in our Music Video. I also had to fill in a risk assessment form for when we go to London.

Friday 9th October

Today in our group we planned everything for our scheduled shooting of the music video for the Monday. We finally completed our story board which we will be taking a shot of each frame and will be uploaded on to our blogs. We also did a shooting schedule so we had a plan of the day so we knew where and when to go at each time, this would help the day run smoothly and make sure every shot is completed by the end of the day for what we wanted to film in London. We also sorted out all of the equipment and reserved it so it was ready to be taken on Monday morning so nothing would delay our shooting schedule.

Monday 12th October

Today was our day of filming in London. We got the train from Shenfield London Liverpool Street to gain access to the tube which we would use to navigate our way around London. The first shooting shot we visited and shot the different locations of the peformance in these locations in the following order.

The Barbican
Victoria Road (Kensington & Chelsea)
Kensington Gardens and Hyde Park
Shoreditch
02
We found the day went very successful and filmed everything we needed to in the time we had. The day was a very long one starting from 9.30am till 8pm but we all worked together and made some successful shots which will be edited in the week.

Tuesday 13th October

Today after our trip to London, we all had a look at how our shots were. We were all pleased with how they went. Connor then started to edit the footage and pick out the best bits. I researched various titles in music videos and I found at a particular title at which i really enjoyed. I also finished editing the practice shots at which i did not fully complete on Friday. Jack experienced food poisoning on this day and therefore was unable to attend school.






Thursday 14th October

After I finished editing the practice shots at which we did as a group. Connor decided to film in the green screen room and we made sure the camera was in the exact same place, and filmed connor in three different positions in the room at which create a cloning effect aswell as the abstract effect at which I found whilst editing. Connor then uploaded the footage and started to edit. I began to start the annotated lyrics at which our ideas at where we came through

Friday 16th October

Today we had a group discussion and we decided the next filming locations at where would film at. We inquired times at which we can enter the dome and we will film in there next week. We also decided that at the start of next week we will film at the graffiti wall in Chelmsford. This took up the majority of the lesson as we also reflected on what we already had in our music video. We came up with the ideas that we need some more scenery shots as we had a lot of performance.

Monday 19th October

Today Jack researched various similar artists at which would help when we start to create our digipak. Connor continued to edit the music video. I continued with the annotated lyrics.


Tuesday 20th October

Today Jack did similar costumes research for any outfits at which we think would look good for Connor. Connor continued to edit the music video. I started to breakdown various shots from ASAP Rocky's music video 'Peso' and annotate shots at which we have used and what we could use to improve our music video.

Friday 23rd October

Today we filmed in the Dome as a group we took two cameras so that we would be able to get a good number of shots at the same time. This made it quicker and also we got more shots from doing this. Me and Jack both filmed Connor. We then as a group looked at the shots together


26th October - 2nd November

During the half term we created our halfway evaluation ready for our presentation on the first Wednesday back. We also gathered some more research which was posted during the half term.

Wednesday 4th November


Today we presented our halfway evaluation to the class. We also interviewed C.DOT previously on the Tuesday so we were able to show the recorded interview which can be seen on our blogs. Our presentation was a success and we were very happy with how it was presented, the interview we previously recorded was also very popular with our fellow peers in our class.

Friday 6th November

Today Connor started to come up with some ideas for the digipak and began to construct the front and back cover which can be shown on the blog this is our first draft. I began to research other Digipaks of similar genre and artists. Jack continued work on the website.

Monday 9th November
Jack was absent today due to an illness. Connor started an editing effect at which I filmed him performing this effect. I started to looking at tour posters which are similar to our genre.


Tuesday 10th November
Today we had a group discussion at what else we need to film and we received some feedback from our teachers. We also decided that we are going to film tomorrow.

Wednesday 11th November

Today we filmed in Great Baddow various shots at which we felt we lacked. We increased the movement of the camera and this gives us a wider variety of shots in our music video.
Connor midway through performance

Filming Connor performing
Friday 13th November

Today we as a group had a group discussion about the things we need to post. we then created a detailed plan of the things we need to do both the deadline on the 30th November. We also had a group discussion about the next time we would film. We also produced our tour poster first draft and uploaded this onto the blog at which we will receive feedback from our fellow peers and teachers.

Monday 16th November

Today we realised that we needed to blog the various skills at which connor has used for the constant production of our music video. We therefore spoke through the different techniques and uploaded these onto the blog. Jack carried out some website research and began to start designing each page of the website itself. Connor continued to edit the music video whilst I began to carry out further digipak research at which we have already carried. I also started to research various front magazine pages at which would fit well with our genre.


Tuesday 17th November

Today we created a C.DOT poster at which advertises the new album of connor's. This poster links well with our front album cover which we were also working on so that it would link well with the website creating synergy. We also felt this was a good time to look at other student music videos which linked well with our genre but also we felt that other genres may also help improve our music video. We did this as a group so that we got different opinions about each video itself. Connor finished off creating the front page of a magazine article.

Wednesday 18th November

Today our first digipak draft was created as we finished the six sides. We will then wait for feedback on our digipak at which be carried out in the week commencing the 30th November. After we received feedback on our tour poster we also made some slight adjustments to the tour poster itself and therefore carried out steps towards our second tour poster draft. As a group we then divided into sections where Connor would focus on editing, Jack would focus on the website research and the website itself while I would carry our Digipak and Magazine article research.

Friday 20th November

Today I used various websites and used my magazine article research to help to start to create the magazine article whilst I decided to use a two page spread, which I picked the idea from XXL magazines, something Connor previously used for the front page Magazine article. Jack continued to work the on the website whilst generating ideas from his research which he felt would work nicely if they correlated together. Connor after receiving some feedback on the music video changed some shots around.

Monday 23rd November

Today I wasn't in due to a family incident. Jack changed the template of the website itself as he was unsure of this when he first selected it. Connor continued to edit the music video and this lesson contained huge amounts of precise draws with the mouse as he continued our neon theme, frame by frame editing.

Wednesday 25th November

Today I worked on the construction of the double page spread which I kept changing my mind on. Jack felt as though something was lacking from the website so therefore he carried out further website research. Connor continued to edit as the due to the constant feedback we received as we have been ahead in the production of our music video.

Friday 27th November

Today I finished our digipak research which we will use in the construction of our digipak second draft. Jack on the website today sorted out the store page, at which he had to use photoshop and personally edit C.DOT merchandise. Connor edited the start of our music video as he felt the start didn't quite link well enough with our genre.

Monday 30th November

Today I finished the construction of the double page spread of the magazine article which will then be put onto the website. Jack created the news page on the website which will have the magazine article on this. Connor used a split screen effect on different shots of the music video itself, this is something he felt was lacking after watching another draft.

Tuesday 1st December

Today was the day where we had to produce our latest music video draft, our website current draft and our Digipak first draft. We then watched our fellow peers music video draft and individually gave other people feedback about the music video itself. Our fellow peers did the same to our music video and we will receive the feedback later on this week.

Thursday 3rd December

Today we had to mark our fellow peers website and Digipak, whilst our fellow peers did the same for our website and digipak. We also received our feedback on our music video which as a group we went through.

Friday 4th December

Today we received feedback on our website and digipak from our fellow peers at which we then as group discussed at to which feedback we agreed and we also had some feedback which we need to explain to certain people, this was similar to the Bombay Sapphire feedback, where we had to explain the reason behind using certain items.

Monday 7th December

Today Jack continued to work on the website and added a promotional code aswell as adjusting some other things on the website itself. Connor had to redo the billboard in our music video as it did not really have to much synergy. I was given the feedback at which I then had to anaylse the feedback given for the next time we work on the website and Digipak.

Wednesday 8th December

Today Jack finished creating the discount code on the website. Today as a group we did a photo shoot for our Digipak. Connor then after looking at various feedback, started to work on our final digipak. Today I started colour correcting the final music video, in order to improve the quality of the shots.





Friday 9th December

Today as a group we changed the tour poster to create our final draft 3 of this tour poster. I continued to colour correct the music video shots.

Friday 17th December

Over the last week we made checks on our blogs to make sure that we did not miss anything which we forgot to load. We uploaded our final music video on this day as we corrected the last couple of shots which lacked the final pristine look.

Final Website

Please follow the link to our final website as shown below:

http://beesonjack01.wix.com/cdotofficial



Final Front Cover of Magazine Article

Below is our final front cover for XXL magazines.

Final Tour Poster

Below is our final tour poster. This was our third attempt at creating our tour poster for our artist C.DOT.

Director's Cut on Music Video

We decided to make a directors commentary over our final music video, to reflect on the whole music video.

Tour poster changes to get Draft 3

Today we made some changes to the tour poster, these include minor picture and text tweaks. We completed this on request of feedback we received. This first poster was the original tour poster I created, we were quickly told to change it due to its over-simple design. It then progressed to the second which was more structured. I took the design from an ASAP Rocky and Wiz Khalifa tour poster I had seen. This design showed promise. The final design compiled images from the digipack allowing branding to shine through. The pictures are easily recognisable and take influence from other beautiful tour posters.

Draft 2:


Draft 3:

Feedback on music video

Today we received feedback on our latest draft of our music video - Nikes on my feet. We had a large amount of response as 17 fellow peers marked our work. They have various views and opinions from the outline bellow on the feedback sheets. We then were scored from 0-40 with 40 being full marks and a perfect music video. The feedback is shown below.


In each section we were given feedback as shown below by picking out 5 random examples:






The overall scores that we received from our feedback all of which was 30+ which is high level 3 and level 4. Below is overall scores:
30 marks - 1 person gave us this score
31 marks - 1 person gave us this score
34 marks - 4 people gave us this score
35 marks - 2 people gave us this score
37 marks - 2 people gave us this score
38 marks - 3 people gave us this score
39 marks - 1 person gave us this score

From these overall scores it shows us that the majority of our fellow peers who watched our latest music video draft felt as though we were a strong level 4. This shows us that our music video was liked by a wide range of people. 

We were given a set of positive feedback which was said by more than one person:

  • Close ups of Connor work very well and shots link well with the speed of the video itself.
  • Good use of the different variety of shots
  • Good appropriate locations and costumes
  • Performance is very good
  • Good transitions and different techniques keep your entertained in the video

Negative feedback on the music video:

  • The scene next to the card does not work, the cloth on Connors head was not a good choice of clothing
  • Less shots inside the room 
  • Less shots inside the dome
  • Some lip syncing could be adjusted towards the end of the video
  • Shots inside different rooms are of poorer quality, cereal killer cafe
  • The gin doesn't work

From this wide range of feedback, we noticed that there was constraining views between different sets of people. For example the Bombay sapphire was judged however we have recently stated as to why we have the gin in the music video. However after looking at this feedback we know that maybe we need to change the quality of the image inside cereal killer cafe at which after looking at it again it is significantly weaker than our other footage.

Discount Coupon on Website

Here is how I constructed the discount code to work on the website. This would give customers a 15% discount to celebrate the recently announced new album from C.DOT, hence the code "YSD15" relating to Yellow Shop Dreams.




How I created the coupon.




The coupon in use on the live website



The coupon being advertised on the website navigational bar

My Feedback

Below is my feedback on my fellow peers groups on there very own digipaks and feedback on there own websites.

Loud Summit:


Digipak 1st draft

Digipak feedback:
Images/photography and colour scheme/effects:
I like the colour scheme as it matches in every single photo. The front cover and the back cover photos are of very high quality and the logo above the band name loud summit also works very well. The guitar image on the back cover is good as bands always have a guitar in. This matches the genre very well. I don't like the right hand corner photo as the quality is poor. However I like the idea of having Marcus coming out of the doors as he is the lead singer at which take more of the limelight.
The text is very clear and it is matched throughout the digipak. The front cover text is very good as the purple over the loud summit works very well.  The star image is shown with Marcus as he is in the centre of the frame between the three of them. I would change the quality of the right hand side corner. I like the CD section and the different colours work well.
Final grade - 8/9

Website feedback:
There is a large gap at the top of the website could that be reduced? Very good detailed information on the front page. I don't like the background tho and i don't see how it links with the genre. The gallery is good. I like the tour poster page and the store. It can be improved by the background.
6/7

iSO:

Digipak 1st draft
Digipak feedback:
Images/photography and colour scheme/effects:
I don't like the colour scheme, the black with the information of the album songs aswell as the special thanks page does not go well together. There is to much contrast. The front cover is good as it has one image of the artist centre of the frame and the font works very well throughout the digipak it matches the rap genre. I would prefer to see ISO's name in a larger font as this is his first album and they have focused more on the album title. The two DNA effect to match the album title is a good idea however I feel the use of one is better as this doesn't really advertise ISO as an artist. I like the CD I think that a simple CD with the colours works really well and matches the genre. There is a good range of information on the digipak.  I think there could be more photos of ISO, that are different, the same image is used three times on the digipak and I think it works for the front cover but not the rest.
Final grade - 6

Website feedback:
Good layout on the front page and its good that it points straight to the new album. The quality of the iso could be improved. The about page is good and i like the way it goes straight to instagram. News page is the best page and its very good detail. I like the discount on the store. The map on the contact page is good. Could the background move at all?   

8

No Individual:
Digipak 1st draft
Digipak feedback:
Images/photography and colour scheme/effects:
The colour scheme is lost halfway through the digipak, it starts off black and white although then there is colour on his face aswell as the clouds in the sky, therefore the colour scheme is not the same throughout. The photos match the genre of indie pop, at which it is an abstract genre, although i think the digipak is quite plain and dull, there is not much to be entertained about. I like the fact that there band name is in a larger font than the album name. The back of the album the tracks are not very clear and there is little information on the digipak itself. I think that there is a lot needed to improve this digipak. I think there needs to be more theme towards there music video which is water, this at the moment is not effective with the music video aswell.
Final grade - 5

Website feedback:
The home page is good although the email bit to the left hand side doesnt work. Quite dull at the front page. The background on the other pages are very good i like the movement. I want a link with water on the front page. Good information about the band members themselves.
7
Soraya:

Digipak 1st draft
Digipak feedback:
Images/photography and colour scheme/effects
The colour scheme works really well together and matches the genre of indie. The CD itself is really good and i liked the paint effect which is a theme throughout the music video aswell. The image on the front I think is really effective as they have a constant theme at which Soraya's hair is covering her face. The layout of the album is very good and the track list is very well done. The quality of the photos is the same throughout all the photos and it is of very good quality. I like the font which they used on the digipak and i liked the fact that the artists name is in a larger font than the album title as as a new artist she needs to advertise herself. The digipak however does remind me of Rihanna's front digipak which hints towards more pop genre.
Final grade - 7/8

Website feedback:
Looks like Rihannas digipak the front cover remind me to much of that. Layout on the front can be improved although the top of the website has a very nice layout. The movement of the background i really like and the news page is very good. The gallery style works very well. The sign up page works well. and the store is good.
7

Sweet Nothing:
Digipak 1st draft

Digipak feedback:  
Images/photography and colour scheme/effects
The digipak has a constant theme of silhouettes which i think is very good as it links well with the album title light me up. I like the fact that as a band they have all their photos on the main front cover as usually bands only have the lead singer. I think as though this was a little rushed for the first draft therefore it is difficult to give feedback. They need to make sure that it is not too repetitive, there could maybe be more information given on the images of the silhouettes
 Final grade - 6-7

Website feedback:
Very good layout and the photo on the front is good. I like the way the name of there band appears. Very good movement on the other pages. Good in depth information about each individual artist. The store can be improved I think in the sense of the cart and maybe a discount? Other than that i like the gallery and it suits the genre very well.
8

Digipak feedback

Today we received our Digipak research on our first draft. Below is 10 peoples results from our fellow peers. They had to give positives and negatives on the Digipak and then say a score out of 10 from 1 - being poor to 10- excellent.

Our overall scores were:


Person 1
Images look too edited.
Don't look like a real digipak/ CD case
I like the font as it makes C.DOT seem royal and important
I like the picture of C.DOT on the front cover, however i dont like the text behind it.
It does look like a rap artist CD
8


Person 2

Person 3


Person 4


Person 5

Person 6


Person 7


Person 8


Person 9


Person 10

Website Feedback

Below is feedback which was received after showing fellow media peers and our teachers our website. There was no guidelines as to what people would comment on, this was mainly based upon peoples own view and there own opinion. They had to give positives and negatives of the website and then say a score out of 10 from 1 - being poor to 10- excellent.


This is our score feedback which we received from 10 different people


C.DOT - Person 1

Good homepage,
I like the moving background,
The colour scheme fits the digipak.
The countdown at the bottom is good
There's not enough content on the website itself on C.DOT.
Add more links to other things, tour dates, gallery etc. needs more information, bare minimum on each page.
5

C.DOT - Person 2
Good - colour scheme, background
Bad - do the links work?
Improvements - add tour dates and other links
7

C.DOT - Person 3
I like the movement on the homepage, makes it look more interesting and interactive. Lots of working links and I like the countdown clock. There is a strong theme running throughout. There are only 4 main buttons, to improve you could add more, e.g. info about the artist and images of the artist
7

C.DOT - Person 4
The website link doesn't work but from when i did look at it before i remembered that the song plays out loud and it is a little off putting and i don't think it works with the website. but the colours looked really good and link with the digipak which is really good and shows a clear artist image.
8

C.DOT - Person 5
    The C.Dot website is good with the album being the first thing you see which will encourage you to buy the album. The media tab is good because it gives you the chance to see interviews with the band therefore allowing you to feel in touch with the artist. The Press tab is good because it gives lots of information about the band and this is very good because it gives you more information about
6

C.DOT - Person 6
The products are good because they enable you to buy products which relate to the band. It would be good if there was more photography rather than the same photo being used for everything other than this the website is nearly completed.
7

C.DOT - Person 7
What worked well:

I really enjoy the home page due to the subtle moving background. The hyperlink buttons are very bold which makes them stand out better. The 'Press' page clearly shows his magazine articles which have been extremely well photoshot.

Even better if:
It would be better if they had writing on the 'Press' page, explaining more about the artist. other than that it is a good website - level 4,
9

C.DOT - Person 8
Text needs to be bold
Media page is clever and inventive.
Press page is good but the text is hard to read. Get the bold on.
The store layout looked good but the tops dont look good.
 9

C.DOT - Person 9

The header looks too big.
The countdown extra looks good.
Their twitter feed looks good on the home page so that you're able to keep up to date with their tweets.
On the media page, the writing is incomplete. So is the writing on the press page.
The links to social media stand out nicely.
The store and merchandise are appropriate and work.
The background is good and links in with the background on their poster and merchandise.
7

C.DOT - Person 10

The continuity of the yellow which matches everything else is good, but I think the text should also do this as it is very different from the C in C.DOT. The front page of the website is also very bare at the moment. I really like the fact that the song plays every time you click on a page as it ensures the song is constantly in your head. The merchandise is all very similar so I think it needs some variation.
8

Explaining the Use of Bombay Sapphire

Bombay Sapphire
As receiving feedback from people watching our first draft of our video we have had many comments about C.DOT drinking Bombay Sapphire not understanding the drink. This must be due to the age gap of people viewing the video. Here is an example showing Wiz Khalifa and others drinking Bombay Sapphire who is a very popular artist in our genre, this is a very popular drink therefore we will be keeping it in the video defending the different shots of C.DOT drinking.


Website Draft 1

Below is our first draft of our website:

Home page of the website

Media Page link

Press Page link

Continued Press page link

Store page

The background on every page is a parallax and this is shown below that the background moves.


Final Magazine Article

Below is our final magazine article, for our artist C.DOT. This article would go inside XXL magazines.

Two page spread of the magazine article


Close up of the first page of the magazine article.

Close up of the second page of the magazine article