Our digipak was created in order to do the following things:
To promote the album
To list the content of the album
To make the CD catch the consumers attention
To tell us something about the musician and the music behind it
To create a message about the artist
To attract a wide target audience
The digipak below was intended to fit our genre like our music video and our website. We did this by researching various different digipak examples. Below is shown where we got our front cover idea from. Schoolboy Q's Oxymoron album is black and white, and it has him in the centre of the shot, although it does not show his face. Therefore we felt as though we could do this throughout our digipak as Connors face is never completely clear, he has his hands on his face to hide this aswell.
Therefore we felt as though we could do this throughout our digipak as Connors face is never completely clear, he has his hands on his face to hide this aswell.
What is the purpose of a website?
We created a website for a variety
of reasons:
of reasons:
To advertise the latest album
To give more of an insight into the artist himself
To give up to date news to fans
To sell merchandise
To market songs which our artist has recorded
The website also goes along with the digipak at which throughout each individual page there is no clear face. The magazine article also does this, C.DOT has his hand over his face in the article. We felt as though this would be effective as C.DOT is not shown until the music video 20 seconds in, we wanted to create a feeling as though who is this person.
The purpose of creating our music video was to:
First Draft to Final Website and Digipak: The construction:
The website also goes along with the digipak at which throughout each individual page there is no clear face. The magazine article also does this, C.DOT has his hand over his face in the article. We felt as though this would be effective as C.DOT is not shown until the music video 20 seconds in, we wanted to create a feeling as though who is this person.
What is the purpose of a music video?
The purpose of creating our music video was to:
To make the audience remember the track and look to buy the music
To give the listener a better understanding of the song
To entertain the audience
A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes.
In our music video we used various examples which we would fit our genre throughout each individual task. Our music video similar to our digipak and website starts off in black and white and gradually goes to colour. This opening links this towards our digipak at which the front cover states the album cover. This is the opening 2 seconds of the music video, the website first page has a countdown towards the album release date. The digipak also has the album name on the front cover, the front cover is the first thing which the audience will see.
As shown below after carrying our our research we found that gold chains an teeth are often used in a variety of music videos such as ASAP Rocky's Peso music video, therefore in our music video we felt as though this would fit well with our artist C.DOT.
A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes.
In our music video we used various examples which we would fit our genre throughout each individual task. Our music video similar to our digipak and website starts off in black and white and gradually goes to colour. This opening links this towards our digipak at which the front cover states the album cover. This is the opening 2 seconds of the music video, the website first page has a countdown towards the album release date. The digipak also has the album name on the front cover, the front cover is the first thing which the audience will see.
As shown below after carrying our our research we found that gold chains an teeth are often used in a variety of music videos such as ASAP Rocky's Peso music video, therefore in our music video we felt as though this would fit well with our artist C.DOT.
First Draft to Final Website and Digipak: The construction:
Synergy
C.DOT identity
As a new artist it was important that once we picked our song, Nikes on my feet, that we immediately began to create the star image of C.DOT. We felt as though it was imperative that we made sure that the way he performed, spoke in his interview and they way he looked matched our genre. The interview was a small marketing tool which is used in an everyday artist's life, to try and increase popularity by giving fans more in depth information to the artist behind the microphone. As you can see below there is a voice over of the interview at which C.DOT came across as though he was a rapstar.
The rapstar that we wanted to portray was a confident new artist who had only one sight which was to get to the very top. The interview is shown also on our website. The parallax which we created also supports the idea that C.DOT is star which loves the limelight. With his back to the audience, screaming his name with his arms out it creates a superstar image. The parallax is the background of our website aswell as the front cover of our digipak. C.DOT is in the centre of the shot, which resembles his image which shows he thinks he is best.
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| This the the Parralax which is the background for our website and the front cover of the digipak. |
Most rappers believe that they are the best with Kanye West calling himself, the biggest rockstar in the world as shown below.
The image of a rap star is heavily linked through the clothes that they wear. However each individual artist have there own trend. In the majority of music videos we research there was a variety of outfits in different locations. Therefore we wanted to make C.DOT have a range of clothing items which fitted towards the genre.