There is a long introduction with a variety of slow shots in the summer heat. There are close up shots of different flowers of which were roses, white and red. There a series of still static shots in the build up. The song does not officially start until 2 minutes into the video. At the start of the video the male is seen as having power over the women as he is above her in the frame and looking down on her. This links to the stereotypical, male gaze which is associated with music videos. Voyerism often plays a major part especially in relation to females, this can be shown in the video above. Lady gaga is also in a pure white outfit which suggests that she is vulnerable and that she is like an angel/saint. There is a wide range of mise en scene throughout the video and various uses of different costumes. The representation of women in this shows her with very little clothes on in seductive positions. In this pop music video there are a variety of different performances with many back up dancers around Lady gaga who is always in the centre of the frame as she is the most important person. There are quick transitions between different shots.
This creates a star brand as its communicating to her audience that she is so big that one day she will be on the front of the dollar bill, aswell as her being bigger than america, with "the united states of Lady gaga" rather than "America". There is a continuous link towards different forms on advertising Lady gaga herself and this is also shown in the close up towards the newspaper article, which also says, reaches the top yet again. The lyrics also match this as money and newspapers are huge forms of parazzi. There is also some bad publicity which links with the lyrics of the song as paparazzi find positives and negatives of every main star.