Below are three Music Videos at which each song are of different genre. I will then use the the music video theorists, Andrew Goodwin and Carol Vernallis theories and put them to use on each individual video that I analyse.
Walk the moon - Shut up and dance
The genre of this song is Pop
In this Music video the editing is extremely important as it matches the beat this is Goodwins theory at which in this music video the relationship between the music and the visuals in shown especially when the pace of the song quickens this link is highlighted by quick transitions.
Goodwin and Vernallis theories show that there is a relationship between lyrics and visuals and this is amplified by the use of special effects such as the arcade heart.
In this music video it also relates to Goodwin's theory of the genre related style is shown using iconography. During this clip there is various different colour lights at which signal the Pop genre. This is further highlighted through the costumes at which also link to the genre.
However Goodwin's theory that voyeurism often plays a major part this is not at all shown in this video as there is no divide between men and women.
The male lead singer has multiple close ups at which helps to promote the brand image by the use of a variety of shots of the lead male singer, this therefore in this video links to Goodwin's and Vernallis theories that the lead singer has a variety of camera shots promoting the brand.
Flo Rida - GDFR
The genre of this song is Hip Hop
In this music video iconography plays a huge importance through the use of the costumes and props with Flo rida wearing chains around his neck and with the Bugatti Veyron in the background. In this Music video they also have Udonis Haslem who is a professional basketball player in this video at which links to the video of which is a women basketball team.
Voyerism is used in this video with various close ups to women areas at which also links in with the genre. Many other music videos in this genre also use voyerism, to attract male viewers.
Flo rida the singer has many close ups which highlight he is the star role this shows that goodwins theory is correct.
The thought beat in this song is shown by the amount of shots there are. Where the pace quickens there are more shots at which highlight this pace.
However although there is a narrative in this music video in the sense of a basketball match however there is no link between the lyrics and the music video.
The Killers - Mr Brightside
The genre of this song is Rock
In this music Video there are a wide variety of costumes at which are all quite extravagant in the sense that women are styled in retro dresses.
The thought beat of this song is linked in with the amount of shots which are shown.
The lyrics are hugely interpreted in the sense that there is a huge voyerism in the lyrics at which link into the song aswell. The use of the background Eagles on the side of the wall link to the lyrics.
There is a on stage band at which show the lead singer in mutltiple shots at which show he is the star performer.